EliteEDGE Advanced Listing Marketing and Distribution System

EliteEdgeLogoPNG Introducing EliteEDGE

Coldwell Banker Elite is proud to announce a new service to our Associates and Sellers – the EliteEDGE Listing Distribution System.  We know from National Association of Realtors’s Profile of Home Buyers and Sellers that 88% of consumers use the internet to research and find homes.  We have developed a robust system to ensure that our Associates can offer their Sellers the best opportunity to sell their home and property.

Once our Associates enter a listing into MLS, the marketing staff will take over and ensure that the listing is distributed to a number of online resources.  In addition to our conventional marketing systems, EliteEDGE will ensure market saturation for the Seller’s house listing.

The following elements are incorporated in this marketing initiative.

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Because of our relationship with MRIS, ListHub, Coldwell Banker and other partners, outside of IDX, we estimate that the listings are distributed to 600 real estate websites and aggregators, including Realtor.com, Zillow.com, Trulia.com and many, many more.  In addition to all of these sites, our Associates to trained on how to ensure that information and the property descriptions are enhanced to reach maximize search engine optimization.

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YouTube.com is a powerful way to tell a home’s story and let people get to know the home from the inside out.  We’ve created a branded YouTube channel to host our listings online.  These videos will be posted with agent and company branding and link in back to the listing’s website.

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Craigslist.com is a well trafficked online resources.  We’ve created a posting that is visually stimulating and will get the attention of buyers looking online.  This posting acts like an interactive website on the Craigslist platform.

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Our distribution system will also create a single listing website, with interactive links to various resources about the listing.

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QR codes are a great way to get mobile device users to check out your site.  All of our marketing venues are mobile ready.  The National Association of REALTORS® reports that 63% of buyers use mobile devices when searching for homes.  Don’t forget to download our  Coldwell Banker Elite Mobile App

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To take our efforts even further, we are enhancing our listings on a WordPress Blog format.  Google loves indexing blogs and we utilize this method to help the property get found online and to also provide the buyer with more resources once they’ve found the listing information.  Our Listing Blog site is found at www.CBEListings.com.

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ColdwellBanker.com is one of the most utilized Franchise websites online and ColdwellBankerElite.com is one of the easiest to find websites in the Fredericksburg region.  All of our listings are hosted on these websites, with easy-to-use tools and resources for buyers.

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Realtor.com was one of the first online listing distribution websites and sports a tremendous number of daily buyer views.  We leverage the power of Realtor.com with every listing being an upgraded, premium listing on their system.  The upgraded listings really set our listings apart from the competition. According to Realtor.com: REALTOR.com® is real estate’s most viewed site with real estate’s most accurate database of homes for sale available anywhere. Our audience is engaged and serious; REALTOR.com® focuses specifically on homes that are actively for sale and for rent, and because of this, consumers view more pages on REALTOR.com® than our next 3 closest competitors COMBINED.

The difference is clear…

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Zillow.com is one of most buyer’s favorite sites to visit.  Coldwell Banker Elite is a proud Premier partner with Zillow and we have had great success with engaging consumers on their platform.  Our listings are updated to the system on a regular basis.  We have setup a partnership with Zillow that allows for a rapid response to buyers and tremendous exposure for our seller’s listings.

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So, Why Haven’t You Listed With Coldwell Banker Elite?

Coldwell Banker Elite has been the number one real estate firm in Fredericksburg for many years and the number one Coldwell Banker in Virginia for 11 years running!  Last year we sold over 1300 homes in the Fredericksburg area last year.  Our commitment to sellers and buyers is unparalleled, as is our commitment to innovation.  We know that 88% of home buyers scour the internet for information about homes for sale and we want to make sure that our client’s benefit from all the internet has to offer.  Our agents are among the best trained, experienced and supported group in the industry. Let experience and technology work for you!  The Associates at our trusted local and national brand is ready and willing to meet with you, listen to your needs and give you the advice you need to successfully sell your home!

Give us a call at (888) 457-4080 or visit our webpage to find a Professional to work for you!  www.ColdwellBankerElite.com

Once again the REALTORS with Coldwell Banker Elite have been recognized for outstanding performance.

Last week the Fredericksburg Area Association of Realtors presented 12 Professional Honor Role awards as well as the 2012 Melanie Thompson Award to our agents. These are truly great honors and the recognition by our peers is unsurpassed.
Congratulations to Drew Fristoe who was presented with the Melanie Thompson Award. This award is present to a REALTOR member who is active in our Association and as stated by in the award criteria “… leadership by a young REALTOR, that is making a difference as a member of Fredericksburg Area Association of REALTOR and their community.” “…a person who is advancing and promoting the education and involvement of the young professional”. Drew is this person!
The Professional Honor Role award was presented to 12 Coldwell Banker Elite REALTORS. “The Honor “Role” Award spotlights members who have made contributions to the real estate industry, FAAR and the Community.” Congratulations to: Jennifer Caison, Hilary Fay-Delwiche, Drew Fristoe, Claire Forcier-Rowe, Debbie Jett, Pat Licata, Latana Locke, Grace Miller, Erin Newbill, Bonnie Ramey, Matthew Rathbun and Melissa Stewart! Well done!
As demonstrated, Coldwell Banker Elite is involved and professional! Not only are we winning these awards for our commitment to our Association but Coldwell Banker Elite stands alone when it comes to our impact on the local real estate market and our community! When you are looking to be associated with one of the most prestigious companies in the Greater Fredericksburg area, there really is only one! Coldwell Banker Elite.

Internet Leads Need Love Too

Let’s say you are thinking about buying a classic car, say a Karmann Ghia (my story I get to choose the car, and it’s classic to me).  What or where is the first thing you would do?  I can’t hear you but I am guessing you said something that has the word “internet” in it.  So you do some research and you find a couple of sites that have a red or turquoise one (remember my story).  You register on the site for some information or to see their inventory.  One of two things happen.  Either no one responds to your query “hello, hulloooo is anyone there?” or immediately you have a salesperson who is asking you for your credit card number and where do you want it delivered. Uh yeah no thank you.

In the first case where they didn’t respond, you finally receive a call a week later.  Are you going to trust them to deliver a car to you when they couldn’t even respond promptly?  In the second case, (let’s remember I said you were THINKING about buying the car) they are a little too aggressive for you.  You don’t even know them and they want your digits.  They’re pressuring you and counting their commission before you even have a chance to decide if maybe a black one would work.

That is an internet lead.  They are committed enough to begin the process of at least looking, but they don’t all want to purchase within the next week, month or even sometimes year.  They just want some basic information or sometimes they just want to shop without being bothered.  At some point they will raise their hand to ask a question.

Consider a third case.  Someone calls promptly and without pressure says “I’m here to help, no pressure.  What can I do for you? And I will be just over there when you need me.”  Maybe I will take the call and explain that I am just in the beginning of my search.  Hopefully they will provide some great information like recommend one year over another, or what options are available should I decide to purchase.  Or maybe I will not respond back to them at all, but I will make sure I mark their information so that when I am ready to raise my hand, I have their info close to me.

Often times agents have a belief that internet leads are not worth anything.  They never respond or come anywhere close to closing.  Well, they have worth; ask the agents that have the patience to work with them.  The fact that someone volunteered their information means that at some point they want and expect some assistance.  The skill is to understand that they are looking for an advisor first.  Provide them that service and when they are ready to transact, you will be who they turn to.

Our company generated over 3000 internet leads last year.  Even with a 1 in 20 conversion, that created a possibility of 150 transactions for our agents.  Develop a system and a new attitude towards internet leads and watch your conversion and business grow.  Might not be next week or next month but your patience will eventually pay off.  After all internet leads need love too.

And for those of you not in the know  3829204714_7889959f71

Photo credit: Georg Schwalbach (GS1311) / Foter.com / CC BY-NC

How Do You Easily Transfer PowerPoint and Keynote Presentations From Your Computer To Your iPad?

On a weekly basis I get asked how to transfer a PowerPoint or Keynote presentation from someones Windows or Mac computer to their iPad.  The steps are  very easy and the 3 minute video walks you through it.  You only need a few things.  First you need the Keynote app for your iPad, then you need a Apple login (which is what you use to login and download things in iTunes) and of course you need an iPad.  In this video, I use iCloud, which is a free cloud based system that work seamlessly with your iPad and PC or Mac computer.

Why It Works…

If you’d like to know why Coldwell Banker Elite has given such a high commitment to video engagement, just watch this video.

Coldwell Banker Elite 2013 Awards Celebration

CBE#1

Coldwell Banker Elite is a Family of Successful Associates

Coldwell Banker Elite has been a succesful company for many years.  For the 11th year in a row, Coldwell Banker Elite is the #1 Coldwel Banker company in Virginia!  

On Tuesday March 26th, our Associates, staff and Leadership Team joined together at the Fredericksburg Country Club to celebrate all the hard work it took find our success.

In addition to being the #1 Virginia company, we’ve also achieved the Coldwell Banker’s presitgious Chairman’s Circle and Cartus Platinum status for Relocation.

Our firm is blessed with amazing talent and dedication from our Associates and we enjoy honoring them for the service they provide for their clients.

In addition to the outstanding Associates, our Leadership team and support staff are the best trained and most experienced that you’ll find in the industry.  Without their support our success wouldn’t be possible.

We also experienced an exceptional growth last year with a large increase in our Associates, we doubled the size of our Locust Grove  office, added a King George office and acquired Silver Brokerage thus completing our services offering with a fully functional Commercial division.

90 Seconds of Awesomeness

Awards Summary

#1 Company in Virginia

#1 Office in Virginia – Stafford

9 of the top 20 Agents in Virginia

3 of the top 10 Teams in Virginia

Coldwell Banker Recruiting Award – Matthew Rathbun

Relocation Platinum Company

Chairman Circle Company

True Blue Award – 5 Years with CBE

Jamie Batten – Finance

Jennifer Caison – Massaponax Office

Dense DeJerf-Carter – Spotsylvania Office

Leilani Duenas – Massaponax Office Administrator

Julie Farmer – Massaponax Office

Heather Hagerman – Spotsylvania Office

Jorge Robert – Stafford Office

Sid Sorenson – Stafford Office

Carol Thompson – Business Generation Team

Dawn Valenzuela – Spotsylvania Office

Kevin Micheal Breen – Stafford Office

Broker Awards

Shining Star – New Agent who shows uncanny promise and dedication

Above and Beyond – Experienced Agent who provides exceptional service & supports their fellow Associates

Prince William

Shining Star – Michelle Wilson

Above and Beyond – Mike Appleby

Stafford

Shining Star – Wanda Sullivan

Above and Beyond – Claudia Crone

Spotsylvania

Shining Star – Robert Imperial

Above and Beyond – Dan Goad

Massaponax

Shining Star – Michele Harlow

Above and Beyond – Theresa Cassi-Hook

Locust Grove

Shining Star – Kelly Dodson

Above and Beyond – Debbie Matalavage

King George

Shining Star – Doug  Woodruff

Coldwell Banker International Sterling Society

[Top 20% with minimum $120,000 GCI]

John Brady

Grace Miller

Elsa Rake

Charlotte Rouse

Margaret Smith

Coldwell Banker International Diamond Society

[Top 15% minimum $155,000 GCI]

Dorren Boggs

Kevin Micheal Breen

G. Brown

Jennifer Chambers

Claudia Crone

Dan Goad

Heather Hagerman

Debbie Jett

Pat Licata

Penny Ostlund

Catherine Rubio

Sid Sorenson

Coldwell Banker International Diamond Society Teams

[Top 21% minimum $250,000 GCI]

The Hupka Team

  • Anne & Ted Hupka
  • Laura Anderson-Paige
  • Allison Bigno

Coldwell Banker International Presidents Circle

[Top 8% minimum $230,000 GCI]

Chris Beach

Coldwell Banker International Presidents Circle Teams

[Top 13% minimum $365,000 GCI]

Valerie Moss and Associates

  • Valerie Moss
  • Sandra Taylor
  • Linda Light
  • Matt Mirabile

The Love-Smith Team

  • Marilyn Love-Cody
  • Kelli Smith
  • David Smith

The Stewart and Harris Team

  • Melissa Stewart
  • Lynne Harris

Coldwell Banker Top Sales Agents in Virginia

#2 – Chris Beach

#6 – Dorren Boggs

#8 – Pat Licata

#9 – Heather Hagerman

#10 – G. Brown

#11 – Dan Goad

#12 – Claudia Crone

#16 – Debbie Jett

#17 – Sid Sorenson

Coldwell Banker Top Sales Team in Virginia

#2 The Love-Smith Team

  • Marilyn Love-Cody
  • Kelli Smith
  • David Smith

#3 Valerie Moss and Associates

  • Valerie Moss
  • Sandra Taylor
  • Linda Light
  • Matt Mirabile

#4 The Hupka Team

  • Anne & Ted Hupka
  • Laura Anderson-Paige
  • Allison Bigno

#6 The Stewart and Harris Team

  • Melissa Stewart
  • Lynne Harris

Congratulations to All!

The Code of Ethics Turns 100!

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