About Coldwell Banker Global Luxury
As one of the luxury real estate leaders for 80 years, the Coldwell Banker Global Luxury program continues to leverage sophisticated real estate marketing tools and international connections that attract the most qualified luxury home buyers to your home. Enlist as a Global Luxury Specialist to show you how our heritage and expertise can make a difference in your next sale or acquisition of a luxury home.
The Coldwell Banker Global Luxury program was designed to have a unique look and feel that resonates with today’s affluent market. These elements have been applied across the system to create high brand awareness and a better consumer understanding of the Global Luxury system.
The high-end look of the Global Luxury marketing materials have been adapted to a variety of regional elements. While the mediums of these local resources may vary, you can preserve the feelings of sophistication and luxury they communicate through consistent use.
Global Luxury Specialist Requirements
Certification as a Global Luxury Property Specialist entitles a sales associate to use the designation in their personal marketing materials. This includes the right to use the designation on their standard Coldwell Banker business card, and/or to purchase the special Global Luxury Program business cards and stationery.
Certification requires the completion of the Global Luxury certification course and satisfaction of established production criteria. The certification course can be taken through Coldwell Banker University. To find the class schedules you must login to CBExchange and go to Coldwell Banker University. The Global Luxury classes are listed under Specialty Markets.
Within the past 24 months, the agent must have participated in the sale of at least four (4) properties, two of which the agent was responsible for developing marketing plan specific to the individual listings.
Verification of performance must be supported by branch manager’s written acknowledgement on the production form provided.
Once production has been verified by Coldwell Banker Previews International headquarters the agent will be permitted to take advantage of all aspects of the program, and my order personalized yard signs, stationery and business cards.
4. Final Certification
Agents must complete the Global Luxury certification course within six months of the production form verification by Global Luxury headquarters. The certification may be taken as offered through Coldwell Banker University, NRT LOC or accredited company trainer.
How do I know if a property is priced for Global Luxury?
You can check the Previews Price Threshold Lookup on CB Exchange to check the zip code your listing is in.
Coldwell Banker Global Luxury Resources
|Coldwell Banker Global Luxury Website||Global Luxury Certification Form||Global Luxury Certification FAQ|
|Global Luxury Threshold FAQ||Global Luxury Marketing Brochure||Global Luxury Quotables|
|Global Luxury Listing Presentation|
Coldwell Banker Global Luxury Videos
Coldwell Banker Global Luxury Contact Person