About Coldwell Banker Previews
As one of the luxury real estate leaders for 80 years, the Coldwell Banker Previews International®program continues to leverage sophisticated real estate marketing tools and international connections that attract the most qualified luxury home buyers to your home. Enlist as a Previews® Specialist to show you how our heritage and expertise can make a difference in your next sale or acquisition of a luxury home.
The Coldwell Banker Previews International program was designed to have a unique look and feel that resonates with today’s affluent market. These elements have been applied across the system to create high brand awareness and a better consumer understanding of the Previews® system.
The high-end look of the Previews® marketing materials have been adapted to a variety of regional elements. While the mediums of these local resources may vary, you can preserve the feelings of sophistication and luxury they communicate through consistent use.
Previews Specialist Requirements
Certification as a Previews Property Specialist entitles a sales associate to use the designation in their personal marketing materials. This includes the right to use the designation on their standard Coldwell Banker business card, and/or to purchase the special Previews Program business cards and stationery.
Certification requires the completion of the Previews certification course and satisfaction of established production criteria. The certification course can be taken through Coldwell Banker University. To find the class schedules you must login to CBWorks and go to Coldwell Banker University. The Previews classes are listed under Specialty Markets.
Within the past 24 months, the agent must have participated in the sale of at least four (4) properties, two of which the agent was responsible for developing marketing plan specific to the individual listings.
Verification of performance must be supported by branch manager’s written acknowledgement on the production form provided.
Once production has been verified by Coldwell Banker Previews International headquarters the agent will be permitted to take advantage of all aspects of the program, and my order personalized yard signs, stationery and business cards.
4. Final Certification
Agents must complete the Previews certification course within six months of the production form verification by Previews headquarters. The certification may be taken as offered through Coldwell Banker University, NRT LOC or accredited company trainer.
*Completed and signed copy of the production form should be emailed to: firstname.lastname@example.org
How do I know if a property is priced for Previews?
You can check the Previews Price Threshold Lookup on CB Exchange to check the zip code your listing is in.
Coldwell Banker Previews Resources
|Coldwell Banker Previews Website||Previews Certification Form||Previews Certification FAQ|
|Previews Threshold FAQ||Previews Marketing Brochure||Previews Quotables|
|Previews Listing Presentation|
Coldwell Banker Previews Videos
Coldwell Banker Previews Contact Person