Resources | EliteEdge Listing Distribution System

About EliteEdge | Listing Distribution System

We offer advertising and marketing resources and tools that really make sense!  There are ever evolving technology trends that are shaping our industry.  We take the steps necessary to stay ahead of the curve and the competition.

Coldwell Banker Elite offers our Associates and Sellers – the EliteEDGE Listing Distribution System. We know from National Association of Realtors’s Profile of Home Buyers and Sellers that 88% of consumers use the internet to research and find homes.  We have developed a robust system to ensure that our Associates can offer their Sellers the best opportunity to sell their home and property.

Once our Associates enter a listing into MLS, the marketing staff will take over and ensure that the listing is distributed to a number of online resources.  In addition to our conventional marketing systems, EliteEDGE will ensure market saturation for the Seller’s house listing.

The following elements are incorporated in this marketing initiative.

LISTING SYNDICATION

Because of our relationship with MRIS, ListHub, Coldwell Banker and other partners, outside of IDX, we estimate that the listings are distributed to over 600 real estate websites and aggregators, including Realtor.comZillow.comTrulia.com and many, many more.  In addition to all of these sites, our Associates are to trained on how to ensure that information and the property descriptions are enhanced to reach maximize search engine optimization.

VIDEO DISTRIBUTION

YouTube.com is a powerful way to tell a home’s story and let people get to know the home from the inside out.  We’ve created a branded YouTube channel to host our listings online.  These videos will be posted with agent and company branding and link in back to the listing’s website.

SINGLE LISTING WEBSITES

single listing websitesOur distribution system will also create a single listing website, with interactive links to various resources about the listing.

CBELISTINGS.COM

YouTubeTo take our efforts even further, we are enhancing our listings on a WordPress Blog format.  Google loves indexing blogs and we utilize this method to help the property get found online and to also provide the buyer with more resources once they’ve found the listing information.  Our Listing Blog site is found at www.CBEListings.com.

 COLDWELLBANKER.COM

COLDWELLBANKER.COMColdwellBanker.com is one of the most utilized Franchise websites online and ColdwellBankerElite.com is one of the easiest to find websites in the Fredericksburg region.  All of our listings are hosted on these websites, with easy-to-use tools and resources for buyers.  The Coldwell Banker content-rich website is filled with home and rental listings, videos, tips and other blog resources which continues to make Coldwell Banker one of the most visited real estate brands on the web.

PREMIUM REALTOR.COM

Realtor.comRealtor.com was one of the first online listing distribution websites and sports a tremendous number of daily buyer views. We leverage the power of Realtor.com with every listing being an upgraded, premium listing on their system. The upgraded listings really set our listings apart from the competition. According to Realtor.com: REALTOR.com® is real estate’s most viewed site with real estate’s most accurate database of homes for sale available anywhere. Our audience is engaged and serious; REALTOR.com® focuses specifically on homes that are actively for sale and for rent, and because of this, consumers view more pages on REALTOR.com® than our next 3 closest competitors COMBINED.The difference is clear…

 ZILLOW.COM

Zillow.comZillow.com is one of most buyer’s favorite sites to visit. Coldwell Banker Elite is a proud ZPro partner with Zillow and we have had great success with engaging consumers on their platform. Our listings are updated to the system on a regular basis. We have setup a partnership with Zillow that allows for a rapid response to buyers and tremendous exposure for our seller’s listings.

Listing Videos

Zillow.comColdwell Banker Elite provides each listing with a professionally narrated video which, not only showcases the home for sale, but provides market data and lead capturing features.  Each listing video will be posted to the Coldwell Banker Elite Listing Portal, YouTube, Realtor.com, and ColdwellBankerElite.com.  Agents will also be provided with an embed code for their listing video which will allow them to share their video wherever they choose.

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EliteEdge Resources

EliteEdge Flyer

 

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EliteEdge Contact Person

Angel Piontek

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